The 3rd virtual session and 8th edition of Viewpoints – Sohar International Chairman’s forum, is all set to take place on October 19, 2020 starting at 7:30pm, and will be streamed live via the bank’s YouTube channel. Carrying forward its legacy of hosting the best of international experts as speakers, the latest edition will explore strategies for family businesses to keep pace in a fast-changing economic landscape.

Hosted by Mr. Mohammed Mahfoudh Al Ardhi, Chairman of the Board of Directors at Sohar International, the session’s guest speaker, Dr. Reinhard Christian Zinkann, will offer insights on building a resilient brand and leadership culture based on his experience, as a fourth-generation Executive Director and Co-proprietor at the 121-years old Miele Group. In addition to being locally relevant, the topic will deep dive into offering tangible solutions on managing family businesses successfully, from one generation to the other.

Expressing his views on seamlessly continuing Sohar International’s pioneering thought leadership platform, Mr. Mohammed Mahfoudh Al Ardhi, Chairman of the Board of Directors at Sohar International, said, “after two successful virtual sessions, it gives me immense pleasure to announce the third virtual session and eighth edition of Viewpoints. Staying true to its purpose of serving as an ideal platform to provide the local population with valuable inputs, through engagement with eminent international leaders, Viewpoints continues to share experiences, knowledge, and ideas from a global perspective. We hope to bring the best of the global learning with an aim to enable our listeners to adopt these into their personal and professional lives and therefore have a positive impact on the society and the nation at large.”

“In the upcoming session, we are proud to have with us Dr. Reinhard Christian Zinkann, as the guest speaker for this session, who brings with him several years of experience and expertise in managing and carrying forward the legacy of a successful family business. As always, this insightful and thought-provoking forum is intended to be an interesting interaction, centered around ‘The Miele Case: How to Run A Family Business Over Generations and Grow the Brand’’’, he added.

Before entering service with the Miele family-run company, Dr Reinhard Christian Zinkann was employed in various functions in sales with BMW. Holding several academic qualifications across Economics, Business Management, History, Music & Philosophy, and a doctorate, from prestigious global institutions, Dr Zinkann is, among others, vice president of the Brand Association, spokesman for the domestic appliance industry on the board of ZVEI, the association representing the German electrical and electronics industry, and treasurer on the board of the Stifterverband für die Deutsche Wissenschaft (German Science Foundation).

The Miele company, founded in 1899, is the world's leading manufacturer of premium domestic appliances with a turnover of EUR 4.16 bn, approximately 20,500 employees and its own sales subsidiaries or importers in around 100 countries. The company was founded jointly by Dr. Miele's great-grandfather Carl Miele and his partner Reinhard Zinkann. Today, the Miele Group is under the joint leadership of both Executive Directors and Co-Proprietors as well as three non-family directors.

Subscribe to Sohar International’s YouTube channel to watch the 8th edition of Viewpoints live https://www.youtube.com/c/SoharInternational