Combining the power of digital engagement with social responsibility, Sohar International and Sohar Islamic have been actively driving impact through their Ramadan campaign, “Every Like Adds Light,” since the start of the holy month. This initiative transforms online interactions into tangible contributions, with every ‘like’ on the bank’s dedicated Instagram posts converting into a 100 baiza donation—directly supporting charity organizations in implementing sustainable development programs. By merging innovation with generosity, Sohar International and Sohar Islamic continue to empower communities, reinforcing the spirit of giving that defines Ramadan.

Commenting on the initiative, Mr. Mazin Mahmood Al Raisi, Chief Marketing Officer at Sohar International, stated: “This campaign captures the true spirit of Ramadan—a time of generosity, unity, and meaningful impact. It also reinforces our role as a responsible institution committed to fostering a society where opportunities and progress are within everyone’s reach. At Sohar International, we believe that sustainable change begins with empowerment, equipping individuals and communities with the right resources to thrive. Through this initiative, we are transforming digital interactions into real acts of kindness, inviting everyone to be part of a collective effort that drives positive change. Our commitment to compassion and innovation remains unwavering as we continue championing initiatives that make a lasting difference across the communities we serve.”

Sohar International’s commitment to social responsibility goes beyond traditional philanthropy, embracing innovative initiatives that empower the community to drive meaningful change. By integrating digital engagement with real-world impact, the bank reaffirms its role as a financial institution that balances economic progress with social well-being. This initiative exemplifies its unique approach—where innovation aligns with purpose—ensuring that its efforts create lasting value for individuals and communities alike.

The charity organizations selected for this campaign are distinguished by their focus on capacity building and skill development. Ensuring nationwide impact, Sohar International and Sohar Islamic have carefully selected associations from across Oman, reflecting its commitment to fostering inclusive and widespread community development. The Al Noor Association for the Blind, Sohar, is launching a specialized training program that empowers visually impaired individuals with advanced expertise in artificial intelligence, strategic planning, SME management, and professional conduct—enhancing their employability and independence. Further reinforcing its commitment to empowering emerging female leaders, the bank is supporting the Omani Women Association – Al Kamil Wal Wafi in introducing “Khatawat”—a transformative initiative designed to cultivate leadership and innovation among young women in the Al Sharqiyah Region, equipping them to drive meaningful change in their communities.

Coinciding with the holy month of Ramadan, the #SoharAlAtaa convoy provided essential cooking equipment and food supplies to families in the Dhofar Governorate, specifically in the Wilayat of Sadah and Dalkut. This initiative was made possible through the efforts of Sohar International and Sohar Islamic employees, in collaboration with community representatives and local charity teams in both Wilayat. The bank has initiated several CSR initiatives over the past year, resulting in its recognition with the ‘Exemplary CSR Leadership’ award at the Oman CSR Summit and Awards 2024. This accolade underscores its unwavering dedication to social responsibility, reinforcing its proactive role in fostering community development and sustainability.