Sohar International, Oman’s best bank, continues to align with the nation's evolving interests in sports and active lifestyles. In an exemplary demonstration of its dedication to promoting sports tourism in the Sultanate, Sohar International has renewed its partnership with Middle East Global Events as the Official Bank Sponsor of the esteemed Experience Oman IRONMAN 70.3 Muscat 2025. This marks the third consecutive year that Sohar International has played a pivotal role as the event’s official bank sponsor, reinforcing its commitment to community engagement and international sporting excellence. The sponsorship agreement was formalized during an official signing ceremony attended by Mr. Aziz Al Jahdhami, Chief Priority Banking Officer at Sohar International, and Mr. Mohammed Al Obaidani, Chief Executive Officer of Middle East Global Events, the prominent sports events organizer for IRONMAN 70.3 Muscat 2025. The event, set to take place on 8 February 2025, promises significant participation and engagement, further enhancing Oman’s reputation as a premier sports tourism destination.

Commenting on the partnership, Mr. Aziz Al Jahdhami, Chief Priority Banking Officer at Sohar International, stated, “As a forward-thinking institution, we recognize that engaging with the sports industry opens up a multitude of opportunities that can drive growth and unlock potential across various sectors, including tourism. This collaboration underscores our commitment to positioning Oman as a prominent hub for sports-related initiatives, capitalizing on the wealth of capabilities and resources available within the country. Sohar International is dedicated to playing a catalyst role in the development of the Omani economy, aligning with the nation's vision for progress and prosperity. By supporting impactful events such as IRONMAN 70.3 Muscat, we aim to inspire an active and healthy lifestyle while contributing to the broader economic and social landscape of Oman.”

Experience Oman IRONMAN 70.3 Muscat 2025 will witness the participation of athletes from different experience levels, including elite men and women triathletes. Participants are set to race against the clock on a route that includes swimming, road biking and running – for a total race distance of 70.3 miles, as the name of the event implies.

Speaking on the event, Mr. Mohammed Al Obaidani, Chief Executive Officer of Middle East Global Events, remarked, “Sohar International’s continued support as the Official Bank Sponsor of Experience Oman IRONMAN 70.3 Muscat 2025 represents a significant milestone for both Oman and the wider Middle East sports and endurance community. The event’s global appeal will further elevate Oman’s reputation as a premier destination for sports and travel, showcasing its capabilities on an international stage. Additionally, IRONMAN 70.3 Muscat 2025 will provide a valuable platform for Oman’s talented endurance athletes to refine their skills and compete alongside some of the world’s top triathletes. We extend our sincere gratitude to Sohar International for its steadfast support, which plays a crucial role in advancing sports excellence and fostering growth in the region.”

Sohar International continues to lead the way, championing sports initiatives across Oman and embracing a wide range of sporting opportunities. The bank has consistently supported the growth of sports facilities, empowered local athletes to excel, and played a vital role in advancing the nation’s socio-economic aspirations.