Driven by its vision to become a world-class Omani services company that helps customers, communities, and people to prosper and grow by delivering banking for their ever changing world, Sohar International has unveiled its Sohar|First proposition. Drawing on a deep understanding of what matters most to customers in their life cycle, Sohar|First aims at providing an ecosystem of banking and non-banking services targeted at the mass affluent segment offering them a wide range of solutions that allows them to save time and effort for their everyday needs, and therefore enabling them to save time to enjoy life’s more important moments.

Commenting on the new proposition; Mr. Khalil Al Hedaifi, Chief Retail Banking Officer at Sohar International, said, “The fast-paced evolving world we live in today makes it challenging to step back and plan the future of oneself as well as of their families. With this in mind, alongside our new strategy to provide more value, more velocity and more vision to our clients and the nation at large, we foresaw a need to establish Sohar|First to offer exemplary customer experience with a menu that would provide a sense of exclusivity, upside benefits and a clear price versus benefit proposition. This is an actual reflection of the bank’s brand and identity stemming from its vision and strategy that define how we envisage ourselves today and in the future.”

The launch of Sohar|First takes the bank one step further towards providing an ecosystem of products and services to fulfill the banking and non-banking requirements of customers benefitting them as well as the nation at large. Through Sohar|First, clients will receive preferential and priority service at the bank’s branches as well as a bouquet of value added services contributing towards their specific lifestyle. The proposition will aim to offer discounts and promotions on shopping, dining and more at Sohar International partnered merchants, complementary lounge access with Lounge Key and exclusive access to deals and benefits. Sohar First customers will also enjoy complimentary credit card free for the first year with complementary lounge access, eligibility to enter exclusive prize draws, priority service fast track in branches and free travel insurance.

“Sohar International is uniquely positioned in that it effectively caters to all customer segments within the Sultanate with differentiating factors to better accommodate individual personalized needs enabling them to win. We understand that this segment of the population are in the stages of building their personal and professional lives, hence require as much time as possible to focus on what matters to them and hence the proposition will aid them in fulfilling this requirement further and spend time where it is more needed” added Mr. Al Hedaifi further said.

Similar to any account type and or proposition, there are some primary requirements for the individual to be eligible for the Sohar|First Proposition. In order to become a Sohar|First customer, the individual should assign a minimum salary transfer of RO 1,000, or hold a deposit of over RO 10,000. The special card type as well as the account type will ensure that customers under this segment receive the priority treatment wherever applicable and possible.

In congruence to the brand’s new set vison, Sohar International has made significant progress forward since its strategy roll out in year 2019. Today the bank stands as a modern and forward looking organisation that brings the best of the world to Oman and takes the best of Oman to the world. As part of its segmented approach to ensure it fulfills the various requirements of different customers, Sohar International had unveiled in year 2019 its world-class Wealth Management advisory services. Designed exclusively for increasingly judicious high net worth customers, Sohar Wealth Management focuses on offering fiduciary advice and highly customized financial and related services, covering savings and investments schemes, borrowings, future protection schemes and day to day transactions. Sohar International continue to deliver with the sole purpose of enabling people to win, each in their own respective way by investing in itself and its capabilities. This will not only contribute towards the enrichment of our stakeholders, but also towards developing the socioeconomic scene within the country thus making Banking more meaningful for the people of Oman.