Reinforcing its commitment to community engagement and road safety, Sohar International was honored for its participation as the Golden Sponsor of Gulf Traffic Week 2025.
This prominent regional initiative, organized in collaboration with the Royal Oman Police (ROP), was held under the theme “No Phone While Driving.” The campaign aimed to raise public awareness about the dangers of distracted driving and to encourage responsible road behavior.

The official opening ceremony took place at Mall of Oman, under the patronage of H.E. Issa Hamed Al Azri, Secretary General of the Supreme Judiciary Council. The event was attended by several dignitaries, including Mr. Khalil Salim Al Hedaifi, Chief Government and Private Banking Officer at Sohar International. The ceremony marked the formal launch of the nationwide awareness drive and underscored the collective commitment to promoting road safety across the Sultanate.

Commenting on the occasion, Mr. Khalil Salim Al Hedaifi, Chief Government & Private Banking Officer at Sohar International, stated: “At Sohar International, we view our participation in the Gulf Traffic Week not merely as a corporate responsibility, but as a national duty. Partnering with esteemed institutions such as the Royal Oman Police allows us to contribute meaningfully to raising public awareness around critical safety issues. Through our sponsorship, we aim to make a tangible impact in reducing such risks, protecting lives, and empowering a more informed and safety-conscious community.”

Following the opening, a comprehensive exhibition and a series of activations were rolled out across Oman, drawing strong attendance and active participation from diverse segments of society. Visitors engaged in a range of educational and interactive experiences designed to highlight the dangers of mobile phone use while driving—one of the leading causes of traffic accidents. The program also emphasized the importance of seatbelt use for all passengers and encouraged the adoption of safer driving habits across all age groups.

The exhibitions featured awareness booths, live demonstrations illustrating the impact of mobile phone use on driver focus, and interactive workshops tailored to various social groups—further enhancing public understanding of essential road safety practices. By supporting Gulf Traffic Week 2025, Sohar International continues to play a vital role in championing initiatives that protect lives, enrich communities, and promote a culture of responsibility and safety across the nation.

During the opening ceremony, Sohar International was honored with a token of appreciation, acknowledging its role as a Golden Sponsor and its meaningful support of the initiative. The ceremony also recognized the winners of various traffic-related competitions held throughout the week. Gulf Traffic Week 2025 strongly resonates with Sohar International’s sustainability vision, which emphasizes protecting lives, empowering communities, and fostering a culture of accountability and safety.