Following the recent announcement of its ‘5 minute promise’ for opening new accounts and in line with its commitment to customer excellence, Bank Sohar now commits to disburse funds for eligible Personal Loan applications within 24 hours and eligible housing loan applications within 72 hours! These significant enhancements are just one way in which the bank is focusing its efforts to improve service turn-around-times in-line with the demands of modern lifestyles and customer requirements.

Commenting on the bank’s new commitments, Mr Ahmed Al Musalmi, CEO of Bank Sohar, said, “As part of our endeavour to be the most customer centric bank in Oman and in-line with our comprehensive customer-centric strategy for 2018 themed ‘The Year of You', Bank Sohar promises prompt turnaround times on the respective applications in-line with various other changes that are streamlining the delivery of our products. The bank’s commercial success is rooted in a customer-centric strategy that believes in quality and convenience as two core components of service delivery. By continually enhancing our delivery, we add value to customers’ banking experience and cement the bank’s position as a market leader committed to innovation”.

Mr. Rajeev Arora, DGM and Head of Retail Banking at Bank Sohar, said, “We are committed to all our stakeholders to provide the best in class efficiency and quality of our services in line with the expectations and demands of our valued customers’ modern lifestyle and needs. Streamlining the delivery of products and services by minimizing turn-around-times is one example of how the Bank Sohar has enhanced its overall customer experience in ‘The Year of You’. Our strategy, nucleus of our efforts and focus for ensuring that all of our endeavours continue to be built around the needs of the customers. Our recent promise of five minutes to open an account at any branch nationwide is another impactful change we recently introduced, and just one of many, many more to come”.

Customers wishing to experience excellence in banking may visit any of Bank Sohar’s 31 branches strategically spread across the Sultanate. Customers with a busy schedule can benefit from the extended operation hours of the Avenues Mall branch which now covers evenings and weekends to avail of the complete range of Bank Sohar’s products and services between 9:00am and 9:30pm, seven days a week.

For more information on Bank Sohar visit www.soharinternational.com or call 24730000. You can also follow the Bank on Facebook at www.facebook.com/sohar.intl, on Instagram at www.instagram.com/sohar_intl or join the conversation on Twitter @sohar_intl.