Sohar International, Oman’s Best Bank, is proud to serve as the Strategic Sponsor for the 8th Al Bashair Festival 2025, a premier camel racing event set to take place from February 10 to February 15, 2025, in Adam, Ad Dakhiliya region. This sponsorship reflects the bank’s commitment to preserving Oman’s rich heritage while fostering economic diversification and strengthening synergies between the private and public sectors.

As a key contributor to national progress, Sohar International continues to champion initiatives that drive cultural, social, and economic value. The Al Bashair Festival, a cornerstone of Oman’s cultural calendar, not only celebrates tradition but also stimulates tourism, entrepreneurship, and local business growth. Through this collaboration, Sohar International reinforces its role as an enabler of sustainable development, aligning with Oman Vision 2040 and supporting initiatives that contribute to a dynamic and inclusive economy.

Commenting on the sponsorship of the event, Mr. Abdul Wahid Al Murshidi, Acting Chief Executive Officer at Sohar International stated, “Sohar International remains committed to championing initiatives that celebrate Oman’s rich heritage while driving broader economic and social value. This festival serves as a vital platform that not only preserves cultural traditions but also stimulates key sectors such as tourism, entrepreneurship, and creative industries. By supporting such events, we reinforce our role in fostering community engagement, empowering young Omanis to showcase their talents in media, arts, and cultural expressions linked to camel racing, and contributing to the long-term sustainability of Oman’s diverse economy.”

The seventh edition of the Al Bashair Festival, spanning six days and attracting participants from Oman and the wider GCC, featured 74 competitive rounds across multiple categories, with prestigious prizes including 20 cars and 15 trophies, such as golden and silver swords. As a distinguished platform celebrating Oman’s rich camel racing heritage, the festival unites competitors and spectators from across the region, reinforcing cultural continuity and fostering regional ties.

Through its strategic sponsorship, Sohar International is leveraging this opportunity to engage with a diverse audience, supporting one of the nation’s most esteemed traditions while reinforcing its commitment to cultural and economic development.  With the festival drawing visitors from all corners of the region, Sohar International is eager to once again be part of a momentous occasion that celebrates vibrant Omani customs while fostering new opportunities for collaboration, and continued growth.