Sohar International, Oman’s Best Bank has signed an agreement to become the exclusive banking partner in the golden category for the Socca World Cup 2024. The upcoming event, organized by Sport Makers, is scheduled to take place from November 29 to December 7, 2024, at Madinat Al Irfan, and marks the pinnacle of the International Socca Federation’s annual calendar for Six-a-Side Football. This landmark collaboration underscores Sohar International’s strategic focus on positioning Oman as a premier destination for global sports tourism, while also empowering Omani youth by offering them invaluable exposure and experience through participation in international events.

Commenting on the sponsorship, Mr. Ahmed Al Musalmi, Chief Executive Officer, Sohar International said, “As the exclusive banking partner for the Socca World Cup 2024, Sohar International aims to position Oman as a premier destination for global sports tourism. The event presents an opportunity for the Sultanate to showcase its exceptional organizational capabilities in hosting large-scale international events, spotlighting its world-class locations, facilities, and renowned Omani hospitality. Our objective is to play a complimentary role in further enhancing Oman’s positioning as a dynamic center for sports and entertainment, drawing sports enthusiasts and tourists from around the world.”

Mr. Al Musalmi added, “Additionally, the influx of tourists and participants will stimulate the local economy, supporting local businesses and creating job opportunities, thus driving significant economic growth. As a sport that is as popular as conventional football, the event also offers young Omanis the chance to participate in and learn from an international event, enhancing their skills and providing them with invaluable experience. Furthermore, this event will create a platform for local talent to interact and engage with the international sports community on a deeper level, inspiring a new generation of players to achieve their full potential.”

With Oman hosting the Socca World Cup 2024, this marks the first time the event will be held in the Middle East and Africa. Featuring 40 to 48 teams from around the globe, this prestigious tournament is set to create a lasting legacy of sportsmanship, cultural exchange, and economic prosperity for Oman and its people. Established in 2017 and headquartered in Birmingham, United Kingdom, the International Socca Federation boasts over 85 member countries and is dedicated to promoting and developing mini-football across various formats, particularly six-a-side football, while uniting amateur football league organizers worldwide.

Sohar International’s sponsorship of the Road to Socca World Cup 2024 signifies its commitment to promoting sports excellence, community engagement, and national pride in Oman. Through initiatives like the Socca Oman Championship, Socca Gulf First Championship, Oman Corporate Championship, and Socca Kids Oman Championship, Sohar International is fostering grassroots participation and talent development across the nation. Additionally, Sohar International’s involvement in promotional campaigns across the Muscat Governorate and Nizwa underscores its dedication to raising awareness and excitement for the Socca World Cup 2024, ensuring that the tournament leaves an enduring impact on Oman’s sporting landscape and national identity.

Sohar International’s active participation in the event underscores the bank’s steadfast commitment to making positive contributions to the community and backing local initiatives. By upholding values of teamwork, excellence, and global connectivity, Sohar International enhances its positive brand association and establishes itself as a forward-thinking institution that is aligned with the nation’s goals of revenue diversification, upskilling of local youth, and promoting international collaborations.