Concluding Sohar | Prize Scheme 2020 that encouraged a prudent savings culture in Oman and enabled winning journeys for many of its customers, Sohar International announced the lucky winners of its biggest draws with a total prize of RO 400,000. During the dedicated virtual event, which took place at the Barka Castle, and was streamed live on the Bank’s official Instagram page on Tuesday, January 19, two customers from the General segment and two Wealth Management account holders won RO 100,000 each. Sohar International also shared the celebration with its valued followers who tuned into the live stream on Instagram, by giving them the opportunity to win cash prizes worth a total of RO 2000 simply by answering questions during the stream. Receiving an overwhelming response, the event witnessed a live audience of around 5000 followers, the highest ever for any virtual grand draw.
Highlighting the importance of the Bank’s Prize Scheme Grand Draws, Mr. Khalil Al Hedaifi, Chief Retail Banking Officer, said, “Ever since its launch, Sohar International’s prize scheme has extensively contributed in raising awareness on the importance of savings, and in adding an evolved and progressive customer base to the bank’s premium service offering. The unforeseen challenges of 2020 have reasserted the importance of savings, making people realise the benefits of financial prudence and security. At Sohar International, our programs and schemes have supported customers in making the right choices to secure their future, urging them to start their journey of saving, particularly to prepare for tough times. On behalf of Sohar International, I would like to congratulate each of the winners of the year-end grand draws and would also like to highlight that with our new prize scheme for the year 2021, customers will now have even bigger chances of winning if they continue with their saving habits and make the most of the coming prize draws. So, stay tuned for the reveal of 2021 campaign, which will have more winners and more chances for our customers.”
With the purpose of ‘winning’ and vision of helping people ‘win’, Sohar International would like to encourage its customers to maintain with their habit of saving judicially to help them realise their aspirations and dreams. Such positive habits allow them to plan ahead and invest in the well-being of their families as well as provide an uplift to the socio-economic scenario of their community. During the event, Mr. Khalil spoke about the bank’s successful journey and its achievements as well as the Sohar|Prize Scheme 2020 along with benefits of cultivating the habit of saving. Opened by the Drum Corps band, the draws ceremony was an amalgamation of celebration and engagement as the bank conducted the draws and also rewarded five individuals from the live audience through a simple Q & A contest. The Drum Corps band concluded the ceremony leaving spectators in a spirit of high energy.
The Sohar I Prize Scheme is an industry benchmark that has been specially designed to cultivate a healthy habit of saving and maximize the number of winners each year. It is testament to the bank’s responsiveness to the needs and aspirations of its customers. Continuing this momentum, Sohar International will soon announce a new prize scheme for the year 2021.