Committed to providing customers with offers, products and services that match their lifestyle, Sohar International recently entered into a strategic alliance with Al Jenaibi International Automobiles - the Exclusive importer and distributor of the luxury brand BMW, MINI and Rolls Royce. This partnership enables Sohar International and AL Jenaibi customers to avail competitive auto finance interest rates starting from zero percent when purchasing their new BMW or MINI vehicle.

The partnership was signed by Mr. Khalil Salim Al Hedaifi, Chief Retail Banking Officer, Sohar International and Mr. Rachid Zamani, Managing Director, Al Jenaibi International Automobiles, at the Bank’s Headquarters located in Shatti al Qurum, bringing together two premium market leaders who echo the same values of customer-centricity and adhere to industry best practices while focusing on superior offerings to customers.

“A bank that is revered for its differentiated product offerings, Sohar International has remained steadfast in its commitment to devising innovative value-added services for customers. Being able to form strong strategic alliances with market leaders has been a key driver of our success. We also understand that our premium customers need premium products and we are thus delighted to join hands with a market leader like Al Jenaibi International Automobiles,” said Mr. Khalil Salim Al Hedaifi, Chief Retail Banking Officer of Sohar International. “In a collaborative approach like this, it is vital that both brands not only share similar principles of doing business but also reflect the same underlying goals and values. Unifying our efforts is our unrelenting pursuit of creating unique offers that are a class apart while keeping in mind the best interests of customers. At Sohar International, we not only guarantee our customers a range of exclusive product offerings but also focus on making the entire banking experience a pleasurable one.”

Sohar International’s new auto financing scheme with Al Jenaibi International Automobiles will also carry with it the same benefits of the bank’s existing auto loan facilities. With minimal paperwork, quick approvals and flexible repayment options, Sohar International customers can now also make the most of its competitive financing options on all BMW and MINI cars. All of the Bank’s loan service details are available across its digital banking channels including the new, enhanced mobile app.

Commenting on the partnership, Mr. Rachid Zamani, Managing Director of Al Jenaibi International Automobiles said, “By providing competitive auto finance opportunities to our customers, we want to ensure their journey of procuring their desired BMW or MINI is as convenient, quick and hassle-free as possible. Joining hands with a reputable financial institution that upholds industry best practices and truly understands the norms of catering to an elite clientele will complement our efforts in providing this best-in-class product.”

Over the years, Sohar International has created a winning relationship with its customers which has helped the bank acquire a deeper understanding of their requirements. This understanding, when paired with its inherent perceptive ability and necessary foresight, helps the bank stay abreast of changing market trends, seize opportunities for growth and create meaningful offerings that add value to its customers’ lives.