Extending Eid Al Adha celebrations to its social media followers and the nation at large, Sohar International had launched an engaging competition on its Instagram page inviting all to take part by sharing pictures of their children in the spirit of Eid celebrations. The competition concluded recently with a significant reach extending to hundreds of thousands and participations exceeding two hundred having identified a total of three lucky winners being rewarded a cash prize.

Conceptualised under the premise ‘Your Eid is Winning’, as per the mechanics of the contest, parents were encouraged to post pictures of their children in the spirit of Eid celebrations on their Instagram accounts, using "#عيدكم_فوز", while tagging three friends on the post and following Sohar International’s Instagram page. The winners emerging from the competition were @reemali_al, @om_an4094 and @fares.4 have won OMR 300, OMR 200 and OMR 100 respectively.

Commenting on the competition, Mazin Mahmood Al Raisi, Senior Assistant General Manager and Head of Marketing and Customer Experience at Sohar International, said: “We strongly believe that any and all activity conducted by the bank has to be done with a very clear purpose and a thoughtful process to support it. The purpose of this engaging competition was to share the joy of eid with our followers and the nation at large providing them opportunity to win exciting cash prizes whilst encouraging them to participate and share their smiles and joy. We understand the power of digital and social media and therefore ensure that any and all activity done on such platforms are well constructed and thought of to maximize our presence and open as many doors as possible of communication with our followers and customers alike. Such engagement not only does it bring in valuable content to our page, but also provides us great insight to our followers through their participations and comments.”

Launched on 11 August 2019, the competition witnessed over two hundred entries when it came to a close on 17 August 2019, out of which eight entries were shortlisted by an assigned committee from the Bank based on the terms and conditions of the competition. The shortlisted entries were then re-posted on the bank’s Instagram page within 2 days after the end of the competition after which the public had 5 days to vote on the best image. The top 3 liked picture winners received OMR 300, OMR 200 and OMR 100, respectively.

“It was a true pleasure to witness first-hand the talents in the entries of the participants. All the photographs posted were unique in their own respective and we thank all our followers for their engagement and participations whilst congratulating those that have won with us!” added Mr Al Raisi.

As part of its vision to become a world-leading Omani service company, Sohar International recognises the importance of delighting customers by establishing a direct connection with them through effective social media engagement through contests. Sohar International’s engagement with the public on social media reflects its firm commitment to the community. With a history of many successful social media competitions, the bank further seeks to bring added value to society not only through exciting prizes but also by promoting awareness on key issues and subjects.