Continuing to fulfil its vision to become a world-leading Omani service company, Sohar International announced its new corporate website, that has been carefully crafted and developed with the sole purpose of providing users with more convenience and a smooth experience.

With an enhanced user-friendly and mobile-responsive design, the new website, www.soharinternational.com, truly reflects the bank’s new brand strategy and identity as well as the principles of providing more vision, more value, and more velocity. Offering a consistent, superior customer experience optimized across all browsers, tablets and mobile phones, the new website was officially inaugurated by Mr. Ahmed Al Musalmi, Chief Executive Officer of Sohar International, at the bank’s headquarters at Waterfront, Shatti Al Qurum. The company’s leadership team were also present on the momentous occasion.

Revealing the corporate website, Mr. Ahmed Al Musalmi, Chief Executive Officer stated: “The new Sohar International website is truly a reflection of the bank’s new brand and identity stemming from its vision and strategy. The entire website user experience is structured around and built on the principles of the bank that aim at providing more value by having engaging content, more velocity by having quick and easy access to information, and more vision by demonstrating what and how the bank will be able to deliver to its stakeholders. This is an extension to all other activities done by the bank that will contribute towards the purpose of helping our people win through our diverse range of responsive banking solutions for their dynamic world.”

The website has been designed post having studied the local, regional and international markets to ensure that what is being delivered is far from par. It is not only about offering a fresh look with improved navigation and functionality, but also about understanding the visitor and their journey of browsing through the website. Furthermore, the website has been tested and is well aligned to all security measures necessary.

Sohar International invites all to visit the new corporate website and further learn on how the bank can play an active role in enabling them to become winners in their own respective manner whether through providing certain financial services, advisory, customized products and or beyond.

In addition to the new site, consumers have access to tools that make banking experience easier on the go, interactive features like Product Finder Tool, product Comparator tool, FD calculators, customized user experience based on the last visit, searched product and more.