Keeping in line with promoting the spirit of ‘winning’ and in continuation of its support to local sporting events and the Omani culture, Sohar International served as sponsors for the Hamra Al Drooa Camel Festival held in Wilayat of Ibri from 29 December 2019 to 4 January 2020. The festival attracted over 10,000 visitors, tourists, professional racers, and camel enthusiasts from across the region.

The event was held in the patronage of His Excellency Dr. Ahmed Mohammed Al Futaisi, Minister of Transport, who was also the guest of honour at the ceremony to grant awards to the winning participants. Representing the bank was Mr Saif Said Al Rashdi, District Manager - Al Sharqiyah, Al Dakhliya and Al Dhaira Regions at Sohar International, who was given a token of appreciation for the bank’s support.

Commenting on sponsoring the event, Mr Khalil Al Hedaifi, Chief Retail Banking Officer at Sohar International said, “We are committed to constantly engage with the communities we serve. This festival that is organized by locals, among other similar initiatives, offer good platforms to showcase Oman’s rich cultural heritage and diversity while contributing to the economic progress by attracting thousands of visitors from Oman and the region, and helping local businesses grow in the process. Additionally, with our renewed vision as a world-leading Omani service company that helps customers and communities to prosper and grow, we see the spirit of winning showcased by participants reflective of our new brand personality of being Sharp, Human and Unstoppable. We thank the organizers for their efforts in making the event a success and congratulate the winners.”

Hamra Al Drooa Camel Festival offered its visitors with a plethora of other cultural activities, including folklore music and dances, cultural activities for women and kids and an open day for poem recitation. The camel festival is a traditional event and a heritage to the Omani community.

This sponsorship comes within the framework of Sohar International’s long-term commitment to strengthen its social ties with the communities it serves. As a facilitator of socio-economic growth, the Bank supports all important national events aimed at preserving the country's rich culture, traditions and heritage. Activities like such reflects upon the bank’s unwavering commitment to bringing progress and prosperity to the nation and connecting with the community.